THE LESSONS WE LEARN FROM GEESE - This week's article is very interesting piece, reflecting on ourselves and our own personal development. It also offers great insight into the development of, and the relationships that create, a brilliant, results-producing School Team. It's time to Sharpen the Saw.

Imagine investing in both significant time & money in a marketing campaign that generates 30 phone calls from 30 very interested prospective students. The simple, undeniable fact is that your ability to effectively handle enquiries/info calls becomes the life blood of your School’s growth and sustainability. Without an excellent conversion rate between info call to intro lesson, your marketing can be extraordinarily effective and extraordinarily wasted at the same time...